The Benefits Of Blog Marketing
Why should you use blogging as a marketing tactic?
1) It helps in driving traffic to your website.
So, how can you drive any traffic to your website?
Blogging can help in many ways by adding more information about your website when you have very few web pages, or when your About us page is not updated often enough.
Every time a blog post is written it can help in indexing one or more of the web pages on your website. This in turn will help in giving more opportunity for you to show up in search engines and drive traffic to your website in organic search. Blogging also helps you get discovered in the many social networks such as Pinterest, LinkedIn, and Facebook. This can help in exposing your business to a new audience that may not be familiar to them yet.
Blog content can also help in keeping your social media presence ongoing. Your blog can serve as the main feature of your content. Blogging will also help in strengthening your social reach and driving new website visitors via your social network channels.
2) It helps in converting traffic into leads.
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.
Just like every blog post you write is another indexed page, each post is a new opportunity in generating new leads. Doing this method can be very simple. Just add a lead generating call-to-action to your blog post.
Free ebooks, free whitepapers, free fact sheets, free webinars, free trials are the many prime examples of call-to-action items that can be used to enhance your content.
This in turn will also help with the conversion rate of your web pages, and how your website is ranked.
Note: Not every reader of your blog will become a lead. Do not get discouraged with this. No one converts 100% of the people who read their blog into leads. If you can set a goal to get around 70%, then you will be generating a good margin for success.
3) It helps in establishing authority.
The best marketing blogs answer common questions for their leads and customers. When you are consistently creating content that's helpful for your target customer, it will help in establishing you as an authority in their eyes. This can be very handy for Sales and Service professionals.
4) It creates wonderful and driven results.
A good blog that is written today will create long term results in the future due to the rankings in the search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.