The Benefits of Local Search
In this new age of mobile devices, a wide variety of consumers are searching for local products and services, of which is helping tremendously in presenting a huge opportunity for local businesses. Mobile users search for local information on their mobile devices in a variety of places including their homes, hotels, motels, shopping, and at the work place. Therefore, the consumer is inclined to act more commonly in using Local Search as a relevant way in finding what they are looking for.
In recent studies it has been found that 4 in 5 consumers use search engines to find local information. They search on their smart phones and other computer devices for: store address, business hours, product availability, and directions. Local searchers then react in taking action.
50% of consumers who conducted a local search on their smart phone visited a store within a day, and 34% who searched on computer/tablet devices did the same. Local searches lead to more purchases than non-local searches. 18% of local searches on smart phone lead to a purchase within a day vs. 7% of non-local searches.
What does this mean for you and your business? Targeting location incorporated with specific terms in your search engine marketing efforts can be worth the effort. Research shows that consumers searching for goods or services in a particular area know what they want and where they are going to get it. These searchers are much more likely to be actively looking for something or somewhere to buy rather than just casually browsing the web for sole entertainment.
With J to Z Designs, we can help your local business by creating an effective mobile strategy in place so searchers can find your website. We can also further your goals by creating An effective local search strategy including local SEO. We believe that having a mobile-optimized website in place is the main key to business success. This allows for consumers to find the information they are looking for in a much easier fashion once they actually land on your site.
Contact Us today and let us help you in taking your website or business into the next level.